When business ceases to be work and becomes love, we no longer have customers but attract lovers.
How loveable is your business?
- What is it that attracts customers to your business and sees then return again and again as lovers?
- What is it about your business that inspires your staff to love your business as much as you and your customers do?
- What is it that drives customers to choose your product or service based business over similar offerings?
I think it is passion.
When you fall deeply in love with what you do, what you provide and with your customers, then your customers can’t help but fall in love with you and your business.
Passion is about going that extra smile, by putting that extra thought and effort beyond what is required.
It is about living and breathing your passion to the point that you eat, live, and obsess about how you can best love your customers, your community and your planet through your business.
No amount of clever branding can make up for pure heart, passion and real authenticity.
Love Will See You Through
I’ll ask you again, how loveable is your business?
In our current economy it will be big love that will get you and your business through.